How we grew an 8-figure founder's LinkedIn to 20,000 followers in under 6 months

1. Made a reintroduction post

People need to know who you are and why you're back before they take your advice. So we didn't start with tips.

The reintro ran over 2 days.

Day 1 was a teaser: 8 short lines that opened with "well well well... look who's back," said she'd been MIA for 3 years, and promised "sales tips, frameworks, and the occasional unhinged story." It got 546 reactions and 101 comments.

Day 2 was the full story: who she is, who she helps, and what she'd post going forward. It opened like this:

hi, i'm back.
i haven't posted on linkedin in three years. a lot has happened.
at 18, i was juggling three jobs to pay tuition at [her college]. insecure. broke. convinced i was meant for more but completely lost on how to get there.

Then it covers the proof: $70k in 3 months selling pest control door to door, top rep, and a million-dollar sales team by 22. It ends with who she's talking to and one clear ask.

On LinkedIn, your hook is the first 1 to 3 lines before someone has to click "more." Hers says she's back and that a lot has happened in 3 years. So you click.

Reintros do well for 2 reasons. You get to show your credibility through a story, and people have something easy to comment ("welcome back!" and "congrats!").

A Director at LinkedIn told us a normal post today goes about 90% to people in your network and 10% to strangers. Meaning: on a comeback, the people who already know you drive the early engagement.

The full story got 786 reactions and 195 comments.

So we reran it. After a wave of new followers, one version opened with "got a bunch of new followers recently... so allow me to reintroduce myself." Later versions opened with "hi, nice to meet you" and "hi, i'm back. i haven't shared an update in a bit."

We reran the day-1 teaser too, and swapped "after 3 years MIA" for who she is and what she teaches. That version got 639 reactions and 69 comments, up from 546 reactions the first time.

2. Turned her best Instagram videos into LinkedIn posts

A post that does well on one platform will probably do well on another.

So we pulled her highest-performing Instagram videos, transcribed them, and turned the transcripts into LinkedIn posts.

How Instagram videos become LinkedIn posts, and how the winners get rerun.

My rules for the rewrite:

• Keep her words. The transcript is your voice reference, so don't swap in synonyms you like better.
• Cut the rambling, keep the specifics. The numbers and names make it believable.
• Put the point in the first 2 lines, before LinkedIn's "see more" cut.
• Turn spoken steps into numbered steps people can save.

Here's point 2 of one of her money listicles:

2/ your degree is not a financial plan. i got my masters degree by 22... then i started applying w my fancy degree and you know what i got back? a $65k a year office job.

That listicle got 155 reactions and 12 comments.

Later, the same $65k offer showed up in a letter to her 18-year-old self, which opens on her buying her sixth rental property at 25. That one got 561 reactions and 39 comments. A detail from point 2 of a list ended up carrying its own post.

For value posts, we used AI to scrape the top questions her audience was asking inside her academy's community. Then we turned each question into a tip.

They open the way you'd answer a friend: "someone asked me why i switched from door-to-door sales to high ticket sales. it got me thinking. here's why..."

This is part of the Content Multiplication System we use on our own content: test ideas where it's cheap, find the outliers, and post the winners everywhere else. On my account, ideas start as tweets. On hers, they started as Instagram videos.

3. Posted opinions that go against a common belief

Value posts build trust. For reach, we took beliefs her audience held and argued the other side.

One post opened with "Broke at 19. Rich at 25." and told people to stop networking. Another said the idea that stacking cash is "soulless" is the worst money advice she's ever seen:

"If you believe that making money is evil, then you'll never get rich bcuz you'll always have this internal tension inside of you."

People who agree comment. People who disagree comment more. And more comments means more reach.

The networking post goes after a common enemy (networking for its own sake). The "soulless" post says out loud what a lot of her readers already half-believe: guilt about money is holding them back.

2 rules here. We only wrote takes she would defend out loud, and we put the belief in line 1 so the reader knows which side she's on.

4. Posted about her personal life

Most people in sales only post about sales. We didn't.

She posted about her life, her wedding day, her big wins, and stuff outside of work.

A post from her engagement party, captioned "engagement partiiiii," got 485 reactions, 39 comments and a ton of congratulations.

Why does this work? People want to work with people they like, and they can't like you if they don't know you. If you only post information, you sound like ChatGPT.

And when your buyer can see the person behind the offer, buying from you feels safer.

5. Wrote 3 hooks for every post and picked the best one

Your hook is 90% of a post's performance. So we write 3 for every post and pick the best one. I call it battle testing.

"When you have written your headline, you have spent eighty cents out of your dollar." David Ogilvy

A LinkedIn hook has 2 parts: a callout and a promise. The callout says who the post is for. The promise tells the reader what they'll get out of it.

Then we check each hook 4 ways:

• Benefit: why should I care?
• Relevance: who is this for?
• Credibility: why listen to her?
• Perceived effort: how easy does it look to read?

Last, we run the Name Test: cover her name and photo. If you can't tell it's her, the hook is too generic.

Here's my favorite example from her account. The first version of this post was "I became a millionaire at 23. 8 rich girl habits that I wish I started sooner." It got 82 reactions and 6 comments.

About 5 weeks later, we rewrote it as "10 rich girl habits you can start right now." The rewrite got 314 reactions and 26 comments, and other accounts reshared it with notes like "Absolute gold here."

Same opening line. Same habits in the same order. We split "never buy fake" into its own point, added one about her aura, and changed the hook from looking back ("wish I started sooner") to doing something today ("start right now").

Here's habit #1 before:

"i want your card to sound like that when you put it down for dinner. put everything on credit and build your score but if you don't have the money in your account don't spend it. i never pull out my debit card. stack those flight points girrrrrl"

And after:

"use it like a debit card & pay it off every month. ur credit score goes up & you get points on everything you're already buying. stack those flight points girrrrrl"

Same idea, tighter body, new hook. The rewrite got almost 4x the reactions.

6. Wrote the way she talks

We write her posts like we're texting a friend. Mostly lowercase, with "u" and "ur," and lines like "stack those flight points girrrrrl."

Read every post out loud. If it sounds weird, rewrite it.

Founders ask me all the time if ghostwritten posts will sound like AI. The posts built from her Instagram videos started from her own transcripts, so they sounded like her from the first draft.

When we use AI to help, we write in first person, vary sentence length, use no em dashes, and read every draft out loud.

7. Reran the posts that did well

When a post does better than average, we call it an "outlier."

Each week, we looked at the top 3 and bottom 3 posts (we call it a T3B3) and wrote one line on why each one won or missed. Outliers went into a Hall of Fame, the top 10% of everything we posted, and their hooks got saved separately.

Then we used the 3Rs:

• Repost it about 90 days later. A lot of the audience missed it the first time.
• Remix it about 30 days later with a new hook on a body that already worked, or the same idea in a new format.
• Repurpose it on other platforms.

Her "$100k a year" breakdown got 492 reactions the first time. About 2 months later, we ran it again, and the second run got 651.

Same with the reintro. The day-2 story came back almost word for word under "hi, i'm back. i haven't shared an update in a bit," and got 491 reactions.

Double down, double down, double down.

Reach was half the job. The other half was getting the right people to the offer.

The rich-girl listicles reach women who may have never thought about sales. Then several posts end with one easy ask: comment "SALES" or "CLASS" to get an invite to her free masterclass.

Her "$100k a year" post, for example, breaks a six-figure salary down to $190 left at the end of the month, then asks readers to comment "CLASS."

Reach a wide audience first, then point the buyers to the offer.

LinkedIn has said it's deprioritizing walls of low-effort comments like "comment yes if you agree." So we used comment-a-word CTAs to collect leads, and judged reach by the posts that started a conversation.